A few weeks ago, I went to the Blended Conference in Arizona, and we were able to tour the Fairytale Brownies facilities while we were there. I was so excited about it, because I love brownies. If you know me this is a big deal, because I don’t like chocolate. Brownies are separate for me though. I even make my own. I usually add spices to mine, but you can believe they go fast. The brownies from Fairytale Brownies were no exception to the brownies going fast in our home or my in-laws. We left one for my mother-in-law, and it was gone by the time she got home to eat it. I’ll have to send her some eventually!
It was a hot late summer day in Phoenix, but it was like walking into a fairytale. One of the first things you notice upon walking into their storefront/factory is that everyone LOVES working there. You won’t find an individual who hates their job. I was impressed right down to the last person we met. Of course his job was quality control so it was hard not to love that job, right? Actually my guess is that it would be harder than you think. You’d have to taste so many brownies that they could probably get old, but he was definitely not feeling that strain. He was eager to explain the process, and I was eager to learn.
Fairytale brownies is very serious about the quality of the brownies. They want to ensure that every bite tastes exactly what you’d expect from them. They want uniformity with every batch. It was amazing to see the people work to build the sheets of brownies. We watched a man beat a large slab of butter for what felt like forever. My arms were tired just looking at him to be honest. He did amazing work. I’m sure it had the added benefit of giving him some pretty sweet muscles too.
We spent the afternoon learning about the process of making brownies from start to finish. This meant that we learned all about how the founders met on the playground when they were really young, and they always enjoyed making awesome projects together. What’s better than doing something you love with your best friend guys? Nothing. The brownies were inspired by David’s mother who used to make tasty morsels for the kids while they were doing projects. There is always something incredibly awesome about being able to relive childhood memories. I can only imagine the types of things the smells of the factory bring back. Of course at Fairytale brownies they aren’t just focused on taste and fun, but they’re focused on you the customer. They have someone, a live person, who will answer your calls 24/7. During office hours, you’ll be talking to someone right there in the office, but you’ll get someone in a call center after hours. Regardless your concerns will be listened to and you will get the best brownies and service you could imagine. I’m seriously thinking of order a ton of these for the holiday season. I mean just wait til you see the holiday boxes ya’ll!
Fairytale Brownies does most of their business the first 3 weeks in December. This means that they’ll send out 60% of their annual sales for the holiday season, which means it’s about to get crazy down there. You’ll find that their biggest sellers are chocolate chip, toffee crunch, original, walnut, caramel, and cream cheese. I loved the toffee crunch, caramel, and cream cheese the most myself, but you’ll have to tell me your favorite. I’d be glad to find a box of any flavor under my tree though.
I mean look at those boxes ya’ll. They are a work of art! It takes some work to put those together. The team has to start looking for current trends, put together mood boards, and finally start drawing designs to test before settling on the final product but it is beautiful. Can you send me one?
What flavor would you want to try first? Have you ever tried Fairytale brownies? What is your favorite dessert if not brownies?