Okay, so maybe I don’t work 3 jobs in the traditional sense, but I will tell you that it feels like it every day. I work my day job only to come home and work on wedding planning and this blog. The blog is a secondary job even though I do not currently monetize. I treat it as a job, because I do want to watch it grow and connect with readers. This means I have to work every day on creating interesting content. I can’t welch on that, or I will become not dependable to my readers for good information. The same is true for any blog. No blog that you read is going to be easy to put together. Someone is behind the scenes plotting out posts, taking pictures, writing, and editing it all. These are facts. Now some blogs are able to do it as their main income while others have to focus on other jobs as well.
For me, I work for a company that I love. The work isn’t easy, but it’s also not the hardest I’ve done in my life. It is a good job, and I cannot complain. I am making money in an economy where a lot of people are out of work. We all know though that my dream is to grow this blog, and I have been doing so over the past few months. Across the board my social media followings have gone up in the last 6 months. They have moved at a snail’s pace, because I don’t have hours to devote to it currently, but I am able to do what I can in my limited time.
I believe there are 3 important steps to getting the growth that you want in an hour or two out of your day. Those steps are:
1. Know your target audience
This is something you hear EVERYWHERE when it comes to marketing, but I think there is another important aspect to this step. You must communicate with your target audience to determine what to do better. In my case, I reached out to some of my close personal friends who either blog or have a love of food and DIY activities. These people allow me to get insight into what people are looking for when they come to my site. What am I missing? What can I do better? Where can I better spend my time? You have to be open to both their praise and criticism though.
2. Know your analytics
Please note that I am not saying obsess over them. I am saying though that you should know them. You should be able to look over a month and see what posts were killing it and which posts were duds. This will help you to not focus on things that will help you grow. I’m not saying that you have to abandon posts that were duds, but you can refresh them. You have to look at what works and make decisions based on it. This will help you spend less time stressing about the blog versus your other 2 jobs at least. This is the same as how you prioritize your workload at your day job or also in my case organize your wedding planning thoughts.
3. Don’t stretch yourself too thin.
You should know your limits. This means that if you are having a stressful time at the office then you should illicit help with the wedding planning or the blog. You should work on building a network of people who can provide you with relief. That isn’t to say that you should be using guest posts in a haphazard way, but you should use ask people to do them when you’re overwhelmed. You should ask for help in the same way you do with your other two jobs or tasks. Politeness and respect are key.
I put most of the focus up there on growing the blog. We know that is my ultimate hope. There are also 3 things to remember for not losing your mind while doing the other tasks or jobs in your life plus your blog.
1. Focus on what’s important
You must do a great job at your work without question so you have to put this at the top of your list. Someone else is paying you to provide a service, and you must provide that to the best of your ability. During the hours you are there, this should be your main focus. When you are away from the office, you have to prioritize what has to be done first, second, and last. For me wedding planning has been a HUGE priority, because it is something that has a definite timeline and finish line. I must be done with all things wedding by June 20th.
2. Set aside time to get shit done.
You can work on your blog or scheduling appointments during your lunch break or any other breaks you get at the office. You must prioritize what needs to be done first, second, and last again. This is important for making sure that everything gets done and you are not running around stressed out about it all the time. I am currently always stressed, but I also provide myself with down time. This is about knowing your limits. Spend 1-2 hours on the things you need to get done but focus on finishing the task.
Take a step away. You need to focus on getting yourself back into a place where things make sense. If you’re feeling overwhelmed then just stop and walk away. Take a deep breath and then consider where you’re getting overwhelmed and how to better handle the situation. You may need to not think about it at all for a few minutes. Remind yourself that everything will get done and that you are only one human being.
Now I’m going to take a breath and refocus myself. I hope you’ll do the same today and get shit done!